Welcome TomorroW BRUSSELS 2020, FIRST EDITION!

For the first time in Belgium, the Second Life 50+ concept will be officially launched in Brussels, the capital of Europe, together with the Welcome TomorroW show in November 2020.

Welcome TomorroW is not another fair on the anti-aging market, but both a different and new generation of fairs for a changing society. This new concept involves federating trade fairs for the sector of the Silver European Economy industry and for all citizens-users-consumers of the world interested in the subject of aging properly. Aging is not an illness, and our fairs highlight the place that 50, 60, 70, 80 and over should naturally occupy in our society.

Welcome TomorroW BRUSSELS will be held from 26 to 29 November, 2020 at the Exhibition Center (Brussel Expo).

Considering the major changes we will face in the coming years, 2020 is definitely a defining year for ALL, with ethical proposals and several practical solutions on the ground for consumers.

As a continuation of Welcome TomorroW BRUSSELS, we invite you to Nice in April 2021, and we also encourage you to join this trend of societal innovation which fully involves users through the Second Life 50+ concept.


Discover the Second Life 50+ concept! A new generation of fairs closer the consumer, more ethical, in line with the values desired by the citizen in his lifestyle choices.

The fairs

Discover here our fairs - Brussels and Nice, the original themes treated during the event and the program (conferences, demonstrations…)

Our news

Follow here all the news related to the subject of aging, the information about Welcome TomorroW shows, the interviews of personalities and partners who are involved with the concept of Second Life 50 +.


You are an innovative company, the leader of your market, engaged in the Silver Economy, or You are a public institution, a non-governmental or a non-profit organization, or either a users' association, become a partner of this new generation of exhibitions, that is Welcome TomorroW (Brussels 2020, Nice 2021).

Exhibit at Brussels expo Learn more
Exhibit at Nice expo Learn more
2 Shows
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Silver Economy exports to Belgium to open up to North-European markets. The Silver Economy also moves to Nice to develop the Mediterranean markets, and the Francophonie too! Take advantage of our pre-sales offers on one or two exhibitions…

First registered, first best served! Belgian, Flemish and Walloon companies are side-by-side and for the very first time, the Belgian competitiveness clusters will be exhibiting in the sectors of the European Silver Economy!

Amazing meetings and many partnerships are on sight…